Tips for posting events

Lately while working on PresentSounds site i notice a lot of little things in events posted that could easily be improved on. I know some of our users are not so experienced with WordPress and certainly the EventOn application that we use for the events listings is new to all of us, so i hope the following tips and suggestions for posting events provide some useful guidelines.

First-time users are advised to check our getting started guide — How To Post Events — before continuing.

Titles

Keep post titles clear and concise. Very long titles can mess up the calendar. For example, there’s no point in including the date of the event or name of the venue in the title – use the fields provided for that.

title-too-long

title-redundant-date

URLs

Each event has its own page and unique URL. When a new event is added WordPress generates a URL (aka permalink) from the title in the form…
https://www.presentsoundsamsterdam.nl/events/title-of-your-event/
If title is already clear and not too long, the generated URL should be OK as is but sometimes it can be useful to change to something that more clearly describes the page content.

permalink

In the example above, for this event, the WP-generated URL has added -4 to the title. That’s because there’s already been other events posted with the title Impro Jam and WP will always generate a unique URL. In this case it’d be better to edit the Permalink to something like .../impro-jam-edition27/ or .../impro-jam-6nov2016/ which gives a clearer description of the content.

Post URLs, once set, should not be changed. When the URL changes, links to the page that have been shared or posted elsewhere on the web will be broken.

Images

Use .jpg only

All images uploaded to the site should be in .jpg format. .png will work too but WordPress works better with .jpg. Formats such as .tiff and .bmp are incompatible with WordPress and won’t display.

Image titles matter too!

Images should have clear, concise filenames using only lower-case letters, numbers and dashes – jasper-stadhouders.jpg is better than 13307306_1294644640564318_3609021448330865270_n/ for all sorts of reasons. Always check image filenames before uploading.

Adding images

If you have a good looking image to post along with your event, set it as the Event Image for your post. Images in landscape orientation (width greater than height) are preferable. I suggest we limit use of large images to one per post as every extra image added has an impact on page load time, which it’s important to try to keep as fast as possible.

Images should be compressed before uploading. Web Resizer is an excellent online tool which makes preparing images for the web quick + easy. Crop, resize and compress to get high quality images with small file-sizes that look good on the site but don’t slow down page loading time. Tip: Resizer’s Image quality controls amount of image compression (= file-size reduction) – 60 is good starting setting. If original image is very large set New size to 1200. Adjusting webresizer’s Sharpen and Colour saturation controls can often significantly improve quality even for compressed images – try setting both to 40 then adjust to taste. Check Web Resizer FAQ for more info.

Please don’t use event posters or flyers as featured images or full-size images in posts. They tend to be large files which slow page loading. Better to provide a link to your flyer in the post content, using either a simple text link or the small (thumbnail) image WP generates when you upload the flyer…

View flyer

View flyer
View flyer

If you don’t have a good looking image to post, better no image than a crappy one.

EventOn Event Details

Always use the Event Details fields provided when adding new events. Event time/date  and entry price should be entered in these and not in the main body of the post.

event-details-1

The images below give guidelines for using some of the Event Details fields which may not be obvious to everybody…

event-details-2

Event Tagging

edit-event-sidebar Event Color – pick a color for your event – whatever you fancy. You can select from already used colours or click here to pick a color to add a new one.
Series Categories – if your event is part of a series, tick the appropriate box here or for a new series + Add New Series Category.
Styles Categories – works just like Series Categories.
Tags – tags allow us to create additional sub-categories for events. You can add as many tags as you want here.

Check your posts!

Save posts as Drafts until ready to publish to prevent incomplete posts from appearing on the public site.

Here’s a quick pre-publication checklist…

  • All event info correct and complete? Times? Dates? Entry prices?
  • Spelling, grammar, punctuation? n.b. the site language is UK English.
  • Links (to artists’ sites etc) added and working? Links are good! Use them whenever there’s something interesting to link to.
  • Categories and tags?
  • Page displaying as expected?

All good? Go ahead and publish. Check your event is showing as expected on the event listing pages then share the link to your event post via social media accounts, e-mail lists etc.

Sharing

share-buttons

Use the sharing buttons to spread the word about your event and help generate traffic to PresentSounds site. You can post directly to your Facebook, Twitter or Google+ accounts from here or quickly e-mail the link to your post to your contact list, event performers, other blogs etc.

It’s also possible to e-mail your posts directly from the edit page to all or selected PresentSounds users via the Email Users box by clicking Notify Users About This Post. Email Users plugin is a very handy feature for multi-user sites such as this one as it allows users to contact other users of the site directly from within the WordPress installation.


feedback-yeah FEEDBACK YEAH! Please use the comments section below to post any queries or suggestions you have relating to this post.

Leave a Reply

Your email address will not be published. Required fields are marked *